If you haven’t already had the opportunity to check out Matt D’Avella’s Stuff, your really missing out. He and The Minimalists are a much welcomed breath of fresh air.
Anyways, Matt’s newest video is a fantastic analysis on Black Friday and while nothing he presents is groundbreaking new information, that’s the most powerful aspect about it. We all are fully aware of how ridiculous Black Friday is, yet we participate like uncultured maniacs.
I like how he ends his video:
Hurry up! This is a limited time offer! Only while supplies last! Up to 60, 70, 80 percent off! But the truth is these things won’t provide sustainable happiness and the best deal you’ll ever get this Black Friday, is not buying into the hype.
Listen, I’m not saying don’t participate in getting a good deal if you have a need. By all means, it’s actually financially wise to participate. Just don’t let it define your happiness. That leads down a long, dark, lonely road of discontent. And there’s nothing more the machine of consumerism would love.
You + Discontent = 😢
*ddileo 