WWDC eve

Tomorrow is an exciting day.

For those who aren’t tech enthusiasts, tomorrow may not bring much to mind. But for those who are, June 10th marks the first time Apple officially takes the stage in 2013. Crazy to consider we are 6 full months into the year absent of Apple’s official presence. Those who aren’t into tech are probably asking what the big deal is? More importantly; what is going to happen? The amazing answer, us who admire tech can’t even tell you. But we know Apple’s track record enough to know, the possibilities are exciting.

Basically to cut through all the rumors and what not, you can bet on two major things.  Firstly, A brand spankin new fresh coat of paint for iOS 7. (the pixels moving on your iPhone’s screen for those who are interested). Secondly, a software bump of OSX (likewise for your mac computers). If you haven’t caught on yet, in recent years this conference has been a software gathering. And while a few rumors still linger in the wind, all signs point in this direction this year as well.

So no. No new iPhone’s, no new iPad mini’s. No iWatch or whatever you call it. To the uninterested, a boring event. To those who’s ears are consistently to the ground of the tech world, a major moment. You ask why? Very simply stated, Apple leads the technology push. Companies watch them. Even so much as steal their idea’s and claim to call them their own. Apple has led the tech industry in many areas in the past recent years and even invented new categories. So my friends, when Apple calls a meeting, it would be wise to attend.

New themes, textured gradience, flat designs or glossy icons. Whatever design direction Apple may head in, rest assured the industry will stand and look. Maybe not copy at this point in the game, but certainly take notice. Jony Ive in, Scott Forstall out is probably all we really need to know regarding design aesthetics and the future of Apple’s software direction. Jony Ive is a master of minimalistic designing and a the sole heart behind Apple’s hardware aesthetics. So it’s certainly not too much a of a stretch to consider him taking those principals over to the software side of things. A welcome addition.

A word of opinion briefly. Personally, I don’t mind iOS and how far it has come since 2007. To me it’s insane to comprehend indeed iOS is the oldest mobile platform on the planet! With Blackberry revamping things earlier this year, Apple’s iOS has moved in the top spot for oldest on the block. With that said, I think it’s a certainly capable entity that has harbored great stuff up to this point. But thats the key phrase “up until this point”.  Tomorrow is such an important day because it’s when Apple ushers in the future of their biggest platform. The product that shakes the most user’s hands then any other product in Apple’s pipeline. Apple cant afford to get this wrong, and in my opinion the reason Apple is what it is today is because of moments just like this. Moments where they don’t lay up. They don’t get comfortable. They work hard, push the industry and most importantly for us end users, push the competition.

Whatever tomorrow brings, i’m sure it will be exciting nonetheless. Pondering over my post, it just hit me that keeping expectations grounded and realistic is considerably the most important element of the waiting game. But that’s not to say Apple wont surprise and impress tomorrow. They’ve done it in the past. One thing is as sure as day though. Tomorrow we will be watching, as well as the entire industry.

Your move Apple.

One last thing: i just realized This post didn’t mention Steve Jobs once. Indeed Apple is moving on, indeed.