Thoughts & Impressions on Apple Event

In order of appearance:

Steve Jobs Tribute – Easily best part of the keynote. I had goosebumps when Job’s voice came over the speakers in that dark, intimate setting. Tim Cook was understandably, emotionally shaken. He delivered a well structured tribute for a well deserved man. Again, easily the best part of the keynote.

Apple Park Video – Very impressive. Very awkward. Don’t get me wrong, Apple Park is amazing. Every inch of the place looks like an Apple product. Obviously no money was left on the table here, Apple spared no expense in building this. So, in that instance, sure the video was great. Unfortunately it ran long for me. And by the end, it felt more like a “look what we did and you can’t have” video. Maybe thats just me, but after the first couple minutes, I’m thinking… “Are you guys just showing off at this point?” To which I’m pretty sure they would have answered: “yes and your welcome.”

Apple Retail Update – I like Angela Ahrendts a lot. I really do and I think shes doing great work…. But Apple Townsquares? Just stop. Its a place we go to give you money..

Apple Watch Series 3Solid upgrade in the Apple Watch line. I don’t love the price bump, but its Apple. Now we have an LTE enabled watch which I think makes sense, but the other side of me can’t quite connect the dots yet. Especially when cellular companies are selling me ‘air.’ Or more specifically charging me 10 extra dollars for use of the Watch on their network. A great reminder that I loath cell companies. All in all, same design, awesome new bands (sport loop) and good on Apple for pushing the line forward. If cellular means the world to you then update. If you have a series 2 and don’t care much about LTE, then sit this one out. Even if you have a Series 1 or 0, (like myself) I think unless cellular is something you’ve been waiting for for a while, then jump, if not. No worries and wait for next year’s redesign. (My opinion)

Apple TV – 4K, HDR, chip bump and SAME remote. Apple really? That remote is without a doubt one of the worst designed pieces of hardware to ever creep out of Apple. How in the world was this not redesigned and let out a 2nd time. 4k is great if you have a TV that supports it, HDR is the real winner here. Again, your TV has to support it, but HDR alone would make me upgrade if I had a TV capable. I’m holding off, but considering our Apple TV is our main way we watch our television, I’m happy to see Apple pushing their TV agenda forward.

iPhone 8’s – Its been the popular thing to bash these phones all because iPhone X was announced at the same event. Sure, the 8’s are less desirable for tech enthusiasts. But not only tech obsessed people buy iPhones. Apple knows this, and the truth is the 8’s are unbelievably great products. I really love the way the aluminum mixes with the new glass back. Also, the new gold color looks fantastic. I wouldn’t write off these phones just yet. I’m sure the demand will be a whole lot less compared to iPhone X, but these are solid upgrades which Apple should be commended for. Not to mention they feature almost every software upgrade that iPhone X does. iPhone X trumps 8 in hardware, sure. But there’s something to be said for tried and true, and the 8 is exactly that to the core: tried and true. I’m still heavily considering purchasing one.

iPhone X – The main event. I felt a very odd merging of emotions watching the unveil of iPhone X. Sure, I have been waiting for over a year for this phone, even published why I was passing on the 7 to wait on this very model. But as Phil Schiller was proudly announcing iPhone X I felt a sense of dread mixed in with my excitement. The lack of home button is really bothering me. I love my home button, specifically because I think its easily the best feature ever implemented on any tech product. And now Apple is ditching it. There is no denying how good iPhone X looks though. Its everything I thought it would be a year ago and in some ways more. I was little worried about Face ID and how well it would execute, but the hands on videos and trusted tech reporters cleared any doubt on that front. But one more gripe… That notch at the top of the display literally offends me. I don’t know how else to say it. It looks so out of place and so un-Apple. I get that Apple had no choice. That’s obvious. Internally, they can’t be thrilled with it either. But man, its rough to look at. Maybe using in real life changes things, but that notch. Anyways, bottom line for me is I’m excited to use it. As far as iPhone X as an over all product: Its obvious they believe in the design language and clearly is the future moving forward. Very impressive work for Apple.

My Verdict – I really enjoyed this event. A lot of it has to do with the Steve Jobs tribute in the new building. It just felt like an old school Apple event again. Maybe it was Steve’s voice. I don’t know. All the devices announced were impressive to say the least. The more interesting aspect of this event was wasn’t said though. No HomePod talk, no iMac Pro talk. Actually no Macintosh talk at all. Nothing ever mentioned. Thats kind of amazing to me. Amazing in a sad way. All in all, I’d say a solid day for Apple. They delivered on some heavy rumored products and high expectations of millions. But that notch though. Oh and by the way where in the world is dark mode?

Advertisements

“Steve Jobs’ love of simplicity is gone”

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

He points out that Tim Cook may be a very different person to Steve Jobs, but was hand-picked by Steve to take on the job and is fully aware of his own strengths and weaknesses. Segall also looks at both sides of the product line-up debate.

Apple now sells three different iPhones, four different iPads and three different MacBooks. The Apple Watch comes in seemingly infinite combinations of sizes and bands. The Apple universe is exploding with complexity! Or is it?

One could easily argue that a watch is a fashion product, so the decision here makes sense. And there is ample precedent for Apple expanding existing product lines. The original iPod, for example, successfully grew into a family of products.

Markets mature. A bigger audience has more diverse needs. If Apple were to ignore those needs, they would only force customers to go elsewhere. (As they did for several years by not making a big-screen iPhone.)

So, yes, Apple’s product lines have become more complicated. But really, are they that complicated? The company’s entire selection of products can easily fit on an average-size table.

Im not sure if I agree with Ken on everything he’s bringing to the table. But I have a lot of respect for his opinion. The truth is; if so many really intelligent Apple analysts are saying “something” is changing, are any of them right? Hard to say no.

You can read Ken’s whole piece here.

Today, Apple reinvents the phone

I understand technology is not for everyone. It hinders and enables. In many ways, a double edged sword. I respect everyone’s own opinion on the subject. But whether your opinion is positive or negative, 8 years ago today (6/29/2007) something revolutionary happened. From time to time I’ll take a moment and rewatch the keynote, just to see the pure excitement on Job’s face during this. It hasn’t happened since. Not while Jobs was alive and not at Apple.

iPhone was announced and Steve Jobs solidified Apple’s dominance up until today. Who knows what the future holds, but no one can deny the impact that day had, 8 years ago today.