“Steve Jobs’ love of simplicity is gone”

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

He points out that Tim Cook may be a very different person to Steve Jobs, but was hand-picked by Steve to take on the job and is fully aware of his own strengths and weaknesses. Segall also looks at both sides of the product line-up debate.

Apple now sells three different iPhones, four different iPads and three different MacBooks. The Apple Watch comes in seemingly infinite combinations of sizes and bands. The Apple universe is exploding with complexity! Or is it?

One could easily argue that a watch is a fashion product, so the decision here makes sense. And there is ample precedent for Apple expanding existing product lines. The original iPod, for example, successfully grew into a family of products.

Markets mature. A bigger audience has more diverse needs. If Apple were to ignore those needs, they would only force customers to go elsewhere. (As they did for several years by not making a big-screen iPhone.)

So, yes, Apple’s product lines have become more complicated. But really, are they that complicated? The company’s entire selection of products can easily fit on an average-size table.

Im not sure if I agree with Ken on everything he’s bringing to the table. But I have a lot of respect for his opinion. The truth is; if so many really intelligent Apple analysts are saying “something” is changing, are any of them right? Hard to say no.

You can read Ken’s whole piece here.

People on Mars?

Whatever your opinion is on Elon Musk, you can’t deny his similarities to Steve Jobs and his relentless drive at challenging the ordinary.

“If you’re going to choose a place to die, then Mars is not a bad choice,” he said.

Musk wants to send humans to Mars in 2018, then human cargo in 2024. Interesting. Even more so when you look at his financial backing and Space X’s unbelievable progress thus far

Rest the rest here

Three Year iPhone Design Cycle

Nikkei Asian Review is reporting Apple is moving to a new 3-year design cycle for the iPhone:

The new version slated for this autumn will look almost identical to the current iPhone 6. Functions such as the camera, water resistance and battery capacity will likely be improved, and the headphone jack will be removed. Also, a high-end version of the model will give users better-quality photo capabilities via correction functions.

This makes sense considering the leaks this far.

Read the scoop.

Rest in Pixels

I’m going to insist you watch the video below, then I will humbly post  my 2-year-old theory on the future of facebook and digital immortality.

I can’t tell you guys how much negative feedback I received after posting my facebook theory. The video below in no way validates my prediction. But makes me feel a little less crazy.

I would love to hear other people’s feedback on this subject. Digital Immortality and digital footprints. The truth is the subject of a digital footprint is new. No one really knows hot to handle such a thing. Thats why everyone’s opinion is unique and worth listening to.

Continued Facebook Creepiness

If you are a facebook user, that’s fine. I’m not for many reasons. Personally, I have always felt their need for control and sense of creepiness a little too overpowering. I have also always felt that facebook is constantly trying to figure out ways to control the narrative and create a controlled environment. Anyways, news that broke yesterday continues to favor my theory:

Facebook’s Trending news section includes topics that aren’t actually trending on Facebook, according to a statement from the company today.

The admission came after The Guardian published a trove of documents, including a copy of Facebook’s “Trending Review Guidelines” used to train workers—known internally as “news curators”—who run the platform’s trending section. As Gizmodo previously reported, Facebook’s trending section is run largely like a newsroom and curators can “inject” and “blacklist” topics.

Why is this such a big deal to me? Simple. Facebook prides itself being an innocent in between of connecting people yet is personally curating what you see. Never a good thing. Especially when they are lying to you about actually doing it.

It’s this sort of constant creepiness that will forever keep me away from them.

Meet Dylan

“I get to experience the world in a very unique way, I could see the wind, hear the flowers and feel incredible emotions coming from those I love.”

Apple really knocked this out of the park. Best Ad they’ve done in a really long time.

Apple Files Motion

Apple has officially filed a motion  to vacate the court order that would require the company to help the FBI hack into the iPhone 5c of San Bernardino shooter Syed Farook. “This is not a case about one isolated iPhone,” reads the filing, going on to say the FBI is seeking a “dangerous power” that would undermine the security and privacy interests of hundreds of millions of people.

As expected, Apple argues that the All Writs Act, which the FBI is using in the case, does not give the government a pass to “conscript and commandeer” the company. “No law supports such unlimited and sweeping use of the judicial process,” Apple writes. “And the Constitution forbids it.” Apple believes setting a precedent for allowing the All Writs Act to be used in this way could lead to more insidious demands in the future, such as turning on the microphone or camera to aid in surveillance.

Apple says FBI’s demand for new code would violate its First and Fifth Amendment rights, as it is the equivalent of compelled speech and is contrary to Apple’s core principles. Apple also points towards the Communications Assistance for Law Enforcement Act, using it as evidence Congress limited the assistance companies must provide to law enforcement.

In addressing the twin needs of law enforcement and privacy, Congress, through CALEA, specified when a company has an obligation to assist the government with decryption of communications, and made clear that a company has no obligation to do so where, as here, the company does not retain a copy of the decryption key.

Apple says the government “sought to cut off debate and circumvent thoughtful analysis” by taking the case to the courts and invoking terrorism instead of pursuing new legislation. Once again, Apple says the FBI’s demand to create new software that would allow it to brute force the passcode on the iPhone in question is “too dangerous to build” because it could fall into the hands of criminals and foreign agents.

In short, the government wants to compel Apple to create a crippled and insecure product. Once the process is created, it provides an avenue for criminals and foreign agents to access millions of iPhones. And once developed for our government, it is only a matter of time before foreign governments demand the same tool.

While the government insists the software would be used for a single phone, Apple points out that there are already multiple applications for similar orders. Assisting the FBI could quickly lead to additional orders using the case as a precedent should Apple be ordered to comply.

According to Apple, creating the software the FBI wants would necessitate between six and 10 Apple engineers dedicating a “substantial portion of their time” for a minimum of two weeks and up to four weeks.

It would require new code, detailed documentation, the development of encryption procedures, and rigorous quality assurance testing with the entire development process carefully logged. If the need should arise to respond to multiple demands, Apple would need to create “full-time positions” in a new “hacking” department.

Apple ends its motion by calling for the decision on security to be made by American citizens through the democratic process rather than through a court order.

Society is still debating the important privacy and security issues posed by this case. The government’s desire to leave no stone unturned, however well intentioned, does not authorize it to cut off debate and impose its views on society.

Now that Apple has filed its official opposition, it will need to wait for a response from the courts. Should the motion to vacate be denied by the district court, Apple has pledged to take its fight all the way to the Supreme Court.

 

to be continued…..

What it’s Really Like Working with Steve Jobs

There as been so much written about Steve Jobs as a person, co-worker and boss. But oddly enough, none of which by people who actually worked with Jobs. So this is different, a blog post from Glen Reid. He worked hand in hand with Jobs in NEXT days and early iMovie projects. The result is a fascinating look into Jobs by someone who actually stood beside him:

I am off doing other things now, again, but it’s still Product Design, and I still love it. That is what I remember most about Steve, that he simply loved designing and shipping products. Again, and again, and again. None of the magic that has become Apple would have ever happened if he were simply a CEO. Steve’s magic recipe was that he was a product designer at his core, who was smart enough to know that the best way to design products was to have the magic wand of CEO in one of your hands. He was compelling and powerful and all that, but I think that having once had the reigns of power wrestled away from him, he realized that it was important not to let that happen again, lest he not be allowed to be a Product Manager any more.

Read the rest..

Apple Report Card

Great insight from top tech commentators regarding Apple’s 2015 performance. Honest and Fair.

Judging by our panel’s responses, Apple had a good year when it came to its hardware, but software and cloud services were more of a mixed bag, and developer relations and home-tech initiatives were not so great. Among the key product categories, the panel generally thought it was a good year for iOS, an okay year for the Mac and the new Apple TV, and a rough start for the Apple Watch.

Read the full report on Six Colors